WTF is IAB Tech Lab’s Ad Creative ID Framework?
The streaming ad frequency issue would seem to be indomitable. Despite years of audiences and advertisers complaining about the same ad airing ad nauseam, the problem persists. But what if there were ...
Best Buy Courts Influencers to Tap $32 Billion Creator Market
Best Buy is launching an influencer program, following a model popularized by Amazon and Walmart.
As The Street reported Sunday (March 23), both those retail giants have programs that let popular inte...