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Ad Tech Briefing: The futility of a Google breakup?

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CME Group’s Tokenization Initiative with Google Cloud Faces Criticism Over Centralization Concerns
CME Group has partnered with Google Cloud to pilot initiatives aimed at enhancing capital market efficiency through tokenization. The collaboration seeks to leverage Google Cloud Universal Ledger (GCU...

The outlook for ad tech M&A in 2025
According to LUMA Partners’ 2024 Full Year Market Report, the digital media and marketing ecosystem experienced a 13% annual increase in overall mergers and acquisitions compared to the previous yea...

Google Cloud and CME Group Pilot Distributed Ledger for Trading
Google Cloud and derivatives marketplace CME Group said Tuesday (March 25) that they are piloting solutions for wholesale payments and tokenization of assets. CME successfully completed the first ph...

Binance CEO Richard Teng Says Crypto Needs Two Elements To Witness Mass Adoption
Binance chief executive Richard Teng believes crypto is the future of money and financial services. In an interview on The Wolf of All Streets YouTube channel, Teng says that crypto “needs two eleme...

Ethereum (ETH) Still Lacks a Clear Direction Despite Recovery to $2,000
Ethereum (ETH) is up nearly 9% over the past seven days, showing signs of strength, yet the price continues to struggle around the $2,000 mark. Despite this upward movement, key indicators suggest the...

Trump Deepens Crypto-World Involvement With Stablecoin Launch
World Liberty Financial (WLFI), the decentralized finance company backed by the Trump family, is getting into the stablecoin business. The company said Tuesday (March 25) that it plans to launch USD1...

Solana Rises As BlackRock Brings Its $1,700,000,000 Tokenized Treasury Fund to Ethereum Rival’s Chain
Solana (SOL) is green on the day on reports that BlackRock is moving its blockchain-based money market fund onto the Ethereum (ETH) competitor’s network. Fortune reports that the world’s largest a...

BlackRock Launches Bitcoin ETP in Europe
The move comes as Blackrock also expands its tokenized money market fund BUIDL to Solana....

Custodia, Vantage launch first US bank-issued stablecoin called Avit on Ethereum
Custodia Bank and Vantage Bank have issued the first US bank-backed stablecoin, called Avit, on a public blockchain network, according to a March 25 press release. The stablecoin was used in a series ...

There's a massive Sonos sale at Amazon right now — here's the 5 deals I'd buy with my own money
Amazon is cutting prices on Sonos equipment as part of its Big Spring Sale event and there's some deals you just can't miss....