Pinterest bets measurement and SMBs will boost performance revenue
As Pinterest pushes further into performance advertising, measurement is central to proving its value to advertisers and winning more small-to-medium business spend.
That focus is reflected in Pint...
Apple Centering AI Plans on App Store and Hardware
Apple is reportedly focused on hardware and services as its rivals pull ahead in artificial intelligence.
That’s according to Bloomberg News’ Mark Gurman, who made his case Sunday (Marc...
Apple Recruits Google Shopping Exec to Lead AI Marketing
Apple has picked a former Google executive to run its artificial intelligence marketing effort.
As Reuters reported Friday (March 27), Lilian Rincon, who had spent nine years with Google he...