SpaceX’s Starlink Makes Land Grab as Amazon Threat Looms

Since launching in 2020, SpaceX’s Starlink satellite internet service has quickly eclipsed its rocket launch business to become its biggest source of revenue, and, investors hope, a significant cash generator in coming years.

But recent efforts to maintain user growth have increasingly turned Starlink into a competitor to mass-market telecom firms selling internet access, rather than the premium service SpaceX CEO Elon Musk initially envisioned. Starlink has cut hardware and subscription costs aggressively, juicing user growth while potentially weighing on margins.