Snapchat Business Review: Is It Worth It for Ecommerce in 2025?

I'll be honest, when someone first suggested I look into Snapchat for marketing, I wasn’t sold. There are so many great social media platforms that are perfect for ecommerce sellers, from Instagram and Facebook to TikTok – all with their own sales capabilities. Snapchat seems a little underwhelming.

But, if there’s one thing I’ve learned about ecommerce marketing, is that success doesn’t come from staying where you feel comfortable – it comes from following your audience to wherever they are.

Turns out, quite a lot of people are on Snapchat – actually looking for things they want to buy. Around 432 million people use the app every day – including 75% of 13-34 year olds in 25 countries. That’s a combined spending power of about $5 trillion.

So, I dove into the ecosystem, poked around in the Ads Manager, and set up a few campaigns, to find out if Snapchat Business is really worthwhile for ecommerce.

If you're an ecommerce brand targeting Gen Z or millennials, Snapchat Business is absolutely worth exploring. Between its dynamic ad formats, seamless Shopify integration, surprisingly strong targeting, and innovative AR shopping features, Snapchat offers a lot.

There’s a learning curve, and it’s not ideal for every audience, but for visual, mobile-first brands willing to experiment, the ROI potential is massive.