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Augmented and virtual reality: Transforming the future
In the world of technology, Augmented Reality (AR) and Virtual Reality (VR) have emerged as transformative technologies ready to revolutionize numerous industries. By enhancing user interactions and r...

The economic impact of cash back apps on retailers and consumers
Cashback apps, which return a certain percentage of the purchased amount to the customer as a rebate, have evolved into great game changers in the retail arena. Because of their digital nature and use...

How Discover’s ‘College Football 25’ integration demonstrates EA’s advertising dreams
As Electronic Arts continues its push into advertising, the launch of “EA Sports College Football 25” represents a chance for the publisher to flex its inventory — and Discover is taking advant...

X takes legal action against advertisers to challenge media status quo
X is dragging a global alliance of advertisers to court, accusing them of mob-like behavior. The advertising industry, of course, finds this beef utterly ungrounded. But in typical X fashion, it we...

Dogged By ‘AI’ ClickBait Scandals, CNET (Once Valued At $1.8 Billion) Sold For $100 Million
It hasn’t been a fun few years for once-respected tech news outfit CNET. After being purchased by private equity backed marketing firm Red Ventures in 2020, the company has been in a downward spiral...

Google declared a monopoly: industry reactions and implications
Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Lega...

X, Owned by Elon Musk, Brings Antitrust Suit Accusing Advertisers of a Boycott
The company claimed that members of the Global Alliance for Responsible Media coordinated to dissuade brands from advertising on X....

Advertisers react to Google Reporting and Product Listing glitch
Last week Thursday after reports from several advertisers, it was confirmed by Google that there was a major reporting blackout. Report Editor, Dashboards, and Saved Reports in the Google Ads web int...

X files antitrust lawsuit against advertisers over ‘illegal boycott’
Image: The Verge X is suing a group of major advertisers over accusations that they held an “illegal ...

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