Deprecation of Structured Data Files v5.5
Today we’re announcing the deprecation of Structured Data Files (SDF) v5.5. This version will sunset on October 3, 2024.
Migrate to v7, the most recent version, by the sunset date. Instructions ...
GroupM to double media spend on women’s sports
GroupM will double its media spend commitment to women’s sports, and is looking to create a standalone women’s sports marketplace effective with this year’s upfront marketplace.
WPP’s medi...
Exploring Meridian, Google’s new open-source marketing mix model
Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools.
This article explores Meridian’s ...
Maximizing your B2B spend: Is account-based marketing worth it?
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM).
This method focuses o...
Our 2023 Ads Safety Report
Google’s annual Ads Safety Report details Google’s efforts to prevent malicious use of our ads platforms....