Ad Tech Briefing: A mid-term report card
The latest earnings cycle in ad tech and digital media was effectively telegraphed before a single quarterly call began. Liftoff Mobile’s decision to postpone its planned initial public offering on ...
ChatGPT enters the ad game. Now what?
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The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. last Monday.
Here’s what...