PrizePicks launches ‘The Feed’ to bolster fantasy sports app

PrizePicks, the daily fantasy sports site, is launching a new slate of features for its app. The company says that it’ll “evolve how fans engage” with the community, friends, and “celebrities,” all while watching sports. It’ll take the form of “The Feed,” a take on the usual social media feeds that provides methods of communicating with others on the app.

The elevator pitch is to bring “debates out of the group chat.” PrizePicks will be following tactics that other social media, gaming, and app-based companies are following to try to increase engagement with the app to drive new business. If users stick with the app by integrating social tech, it could push them to pay for certain features on the app.

This will be joined by player profiles, which the company unveiled recently. It shows lifetime stats, and others can now find users through the app. The Feed will then bring these to the attention of users who then follow those profiles.

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