OpenAI’s Shopping Ambitions Hit Messy Data Reality

OpenAI’s efforts to turn ChatGPT into a go-to personal shopper are off to a slow start.

Challenges with wrangling product data mean in-app checkouts aren’t yet widely available to the millions of shops that OpenAI said in September would soon be coming to ChatGPT. OpenAI and its early partners, Shopify and Stripe, have been working on ways to better standardize and share merchants’ product information in order to expand the shopping service more broadly, two people with knowledge of the efforts said.