How Publicis Group made AI pay off
With skepticism growing over AI’s real money-making potential, Publicis Group CEO Arthur Sadoun used the holdco’s latest earnings call to spell out what its investments are actually yielding.
H...
Digiday+ Research: 5 charts on the state of retail media
This story originally published on sister site, Modern Retail.
Retail media is changing the advertising game across all sectors — and that’s why many brands are planning to put more money behin...