April, 2025

April, 2025

Channel performance and more reporting coming to Performance Max
An overview of the latest reporting features, including channel performance reporting, coming to Performance Max....

CBS Folds Like A Moist, Flushable Towelette In Response To Baseless Trump Threats
When last we checked in with CBS, the company was preparing to fold under pressure from the Trump administration, amidst bogus accusations that 60 Minutes had unfairly made Donald Trump look bad. As w...

‘Free Speech’ GOP Threatened Billboard Company To Remove Democrats’ Ads About Medicaid Cuts
The “Party of Free Speech” is at it again. House Speaker Mike Johnson just bragged about using legal threats to remove his opponents’ political advertising — perhaps the most constitutionally ...

Daily Deal: The All-Inclusive Adobe CC Training Bundle
The All-Inclusive Adobe CC Training Bundle has 15 courses to help you get the most out of the Adobe Creative Cloud Suite. Courses cover Photoshop, Illustrator, InDesign, Dreamweaver, After Effects, an...

Trump Executive Order Says It’s Time To ‘Unleash’ Cops, Turn America Into A Police State
Donald Trump’s two terms in office have proven Orwell right. No, not the “1984 is not an instruction manual” thing. The other one. Animal Farm. Some animals are more equal than others. At the to...

Google’s Chief Says Breakup Proposal Would Hobble Business
Sundar Pichai told a federal judge that the government’s solution to fix its monopoly in search would harm innovation....

Why legacy media mix models are failing marketers — and what should replace them
Bradley Keefer, CRO, Keen Decision Systems Legacy media mix planning software remains widely used across agencies. These tools offer a structured process and a game plan marketers can follow, but t...

Square Updates Banking Offering to Bolster Business Cash Management
Square has debuted banking tools designed to help sellers gain instant access to their funds. The expansion of the platform’s banking service lets business owners sign up for a Square payments acco...

Crypto Companies Escape April’s Stock Market Turbulence
While April was a rough month for the stock market, cryptocurrency companies reportedly enjoyed smooth sailing. As Bloomberg news reported Wednesday (April 30), companies such as Coinbase and crypto m...

FTC Sends $18.5 Million in Refunds After Publishers Clearing House Settlement
The Federal Trade Commission (FTC) said Wednesday (April 30) that it is sending $18.5 million in refunds resulting from a settlement it reached in June 2023 with Publishers Clearing House (PCH). The s...

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B&T Television

May