April, 2025

April, 2025

NBA team the Atlanta Hawks bet on creators to boost advertiser appeal
Professional basketball team the Atlanta Hawks have launched the NBA’s first formalized, team-level creator collective. The Atlanta Hawks Creator Collective is a group of 25 content creators that...

Ad execs are now working as Trump tariff policy translators for advertisers
The Monday after President Trump’s tariffs rattled global markets and raised the specter of a recession, global agency group Dept did what few in advertising are built to do: it pivoted to policy. T...

Trust Multiplied: How Verified Data Platforms Strengthen Business Lending
During the pandemic, the government extended a $1.2 trillion lifeline through the Paycheck Protection Program (PPP). Four years on, the sobering stats show that the Small Business Administration was v...

UK Consumers Trail Merchants in Digital Wallet Know-How
Trust and familiarity are central to the payments experience. At the end of the day, consumers won’t pay with methods they don’t know much about or aren’t used to. And that’s fine, or it used ...

The Urgent Economy: How Instant Payments Are Changing Vendor Relationships
In today’s fast-paced world, waiting days for a payment to clear can feel like an eternity. That’s why instant payments are in demand, giving businesses that owe money to vendors, suppliers or con...

Merchants Make the Sale When Consumers See Preferred Payment Options
Consumers are less confident about economics — on a macro and a personal level — than they have been for quite a while. They’re mulling where they can throttle back spending, and in other cases ...

37% of Consumers Highly Concerned About Credit Card Fraud
A recent report, “Consumer Credit Economy: Credit Card Fraud,” a collaboration between PYMNTS Intelligence and i2c, reveals a substantial level of consumer concern surrounding this issue. It show...

Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue
Levi Strauss & Co. said it saw better-than-expected financial results in the first quarter as it continued to increase its focus on the direct-to-consumer (D2C) business. At the end of the quarter, th...

UK’s Bluecroft Finance Prepares for Growth with Backing from Shawbrook
Shawbrook has provided an eight-figure revolving credit facility to bridging lender Bluecroft Finance, supporting the company’s expansion as it continues to grow its presence in the UK lending marke...

Framework delays Laptop 12 orders in the US over tariffs
International buyers can order a Laptop 12 today, but US fans will have to wait. Framework has confirmed it will no longer be opening US preorders for the new Laptop 12 today, or announcing a price...

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B&T Television

July