March, 2025

March, 2025

‘It drives sales’: Amidst DEI dismantling, Hyundai maintains multicultural marketing, spend commitments
It’s hard to ignore the sweeping changes to corporate and federal diversity, equity and inclusion policies, as brands like Target, Walmart and now Paramount, for example, continue to retool or walk ...

How contextual targeting providers’ pitch to brand clients and agencies has changed
Bit by bit, more advertisers are beginning to use contextual targeting approaches for their programmatic media investments. Signal loss from the gradual decline of the third-party cookie, rising es...

Bold call: The holdco era is over. The operating company age is here — for real this time
When consultant Matt Ryan emerged from last month’s meeting with the CEOs of Omnicom and IPG, one thought stuck with him. Between their fanfare over the proposed union and the swift clap backs from ...

The latest earnings round shows public markets aren’t for the faint-hearted
In recent weeks, the ad tech sector’s leading lights have issued their financial results for the closing quarter of 2024 — traditionally, the big-money period of the financial year — and while a...

AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans
DoubleVerify and Integral Ad Science have spent years as rivals focused on brand safety and verification, tasked with protecting the world’s biggest brands from showing up in problematic places. How...

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
The two holding companies that reported their 2024 earnings last week — WPP and Stagwell — painted considerably different portraits of the future in the guidance they offered for the rest of 2025....

Ethos Raises $6m for Risk Management Platform
Ethos, a modern model risk management platform, announced that it has secured $6 million in its Seed funding round anchored by Canapi Ventures and backed by Capital One Ventures and Better Tomorrow V...

Crypto Leaders Push Back on Donald Trump’s Altcoin-Backed Reserve
President Donald Trump’s announcement of a US crypto strategic reserve, comprising a basket of digital assets, has stirred debate among industry leaders. Many argue that Bitcoin (BTC) should be the ...

Masterbuilt AutoIgnite Series 545 Digital Charcoal Grill and Smoker review
Versatile and well-priced, but with some quirks....

Lenovo just gave two of its Yoga AI laptops a major Aura Edition upgrade – here’s all the new features
Lenovo has added two new Yoga laptops to its Aura Edition lineup and its new IdeaPads can now be outfitted with Nvidia RTX 50-series GPUs....

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B&T Television

June