February, 2025

February, 2025

Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers
It’s been a little over two weeks since The Trade Desk issued its first-ever earnings miss, during which time its stock price dropped by almost 40%. However, at its flagship NYC partner event on Thu...

The Honey scandal is a ‘wake-up call’ for the creator industry’s affiliate partnerships
The creator economy is taking a closer look at creator affiliate programs, giving them more scrutiny than before. The move follows creator pushback against Honey, a PayPal-owned browser extension, aft...

With ad revenue reaching $4.4B, buyers see Walmart’s retail media network as the ‘one to watch’
Walmart’s ad business grew 27% year over year in 2024, according to the company’s recent earnings report, netting the retail giant $4.4 billion in global ad revenue for the year. That growth has c...

Holdco excuse speak, translated: a translator for agency turmoil
The squeeze on agency holding companies keeps getting tighter. WPP’s year-end revenue slump, paired with lackluster outlook for 2025, is just the latest twist in an ongoing identity crisis for legac...

Open Banking APIs Expected to Serve Key Role in Digital Financial Services – Report
The financial landscape is undergoing a significant transformation, driven by the rise of open banking and the power of Application Programming Interfaces (APIs), according to an update from Juniper R...

Binance Survey Results: 86% of Users Want Pi Network (PI) Listed
Binance, the largest centralized crypto exchange by trading volume, has completed a community vote that could lead to the launch of Pi Coin (PI) on the platform. The results, posted on Binance Sq...

Nearly $6 Billion Options Expire Today: What It Means for Bitcoin and Ethereum
Today, approximately $5.79 billion worth of Bitcoin (BTC) and Ethereum (ETH) options are due to expire. Market watchers are particularly attentive to this event due to its potential to influence sh...

I’ve been using my Google Nest smart speaker for years — 7 tips to get the most out of Google Assistant in your home
Seven simple tips to get more from your Google Nest devices and improve your smart home...

I hate up-down planks — so I did 20 reps a day for 2 weeks anyway and this is what happened to my core
Read what happened when our fitness editor did 20 up-down planks a day for two weeks to challenge the muscles in her core...

Getting an iPhone 16e? These are the 7 Apple Intelligence features I'd try out first
One of the first thing iPhone 16e owners are going to want to do is explore all the new Apple Intelligence features on their phone. Here's where to get started....

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B&T Television

May