January, 2025

January, 2025

Digiday+ Research: Half of marketers say ad spend will grow this year
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The theme of optimism in marketing continues: Marketers said they’re coming off a s...

Publishers want more control over programmatic. Some are finally making it happen
Publishers taking charge of programmatic has always been a mirage — enticing but elusive. In 2025, though, that mirage feels a little closer, a little more real. While full control may still be a...

LinkedIn’s video push appears to be working in 2025
LinkedIn’s ongoing efforts to woo video creators paid off in the past few months, according to new figures shared by the company. Short-form video is the fastest-growing content category on Linke...

Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
The pendulum is starting to swing back to brand and a rethink of the traditional CMO-based marketing model. Marketing organizations within major brands are recognizing the damage they can do to t...

Worldpay’s Link2Gov Enables Digital Tax Payments for IRS
The Internal Revenue Service (IRS) has selected Link2Gov, a wholly owned subsidiary of Worldpay, as an authorized digital payments provider. Individuals and businesses can now use Link2Gov’s Pay1040...

Apple Tops a Billion Subscribers as Services Climb to Record Revenue
Go figure. Apple reports flat sales for Q4 on its flagship product and Wall St. applauds. But that’s what happened Thursday (Jan. 30) as the company reported record overall revenue and a positive im...

Visa Tops 4.7 Billion Credentials, Logs 44% Growth in Tokens YOY
Visa’s fiscal first-quarter results noted significant growth in payments done digitally, and in tokens and credentials issued by the payments network. Payments volume grew by 9% in the latest quarte...

Walmart Canada to Build Dozens of Stores and Sell Fleet Business
Walmart Canada said Thursday (Jan. 30) that it will build dozens of new stores across the country over the next five years and that it will sell its fleet business. These moves will help the company f...

Wise to Settle CFPB Allegations of Issues Around Advertisements and Disclosures
International remittance company Wise and the Consumer Financial Protection Bureau (CFPB) reached an agreement to settle the regulator’s allegations that the company advertised inaccurate fees and...

Digital Assets Firm Zodia Custody Partners with Wavebridge
Zodia Custody, an institution-first digital asset custodian backed by Standard Chartered, SBI Holdings, Northern Trust, National Australia Bank and Emirates NBD, has integrated Wavebridge’s speciali...

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B&T Television

April