January, 2025

January, 2025

What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
Subscribe: Apple Podcasts • Spotify Omnicom Group’s pending acquisition of Interpublic Group seems especially timely in the hindsight of last week’s Consumer Electronics Show in Las Veg...

Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
By this time next week, we’ll likely know (though, anything could happen) whether TikTok has gone dark in the U.S. or if the app will continue to exist. So far, it’s not looking good. The likeliho...

As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
Influencer agencies have embraced generative AI applications over the last year, as they seek to cut the time taken to arrange creator involvement in brand campaigns. The client reaction to those ...

Digiday+ Research: More than half of publishers reported revenue increases in 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s barely halfway through January, but publishers are already kicking off a busy ...

All Eyes on Bitcoin as Dollar Index (DXY) Hits 26-Month High
Bitcoin (BTC) enthusiasts are keeping a close watch on the pioneer crypto’s next move as the US Dollar Index (DXY) surges to a 26-month high of 110. Historically, Bitcoin’s performance has show...

Sony Unveils Soneium Mainnet, Faces Criticism from Crypto Community on Launch Day
Sony Block Solutions Labs, a collaboration between Sony Group and Web3 infrastructure provider Startale, has officially launched the blockchain platform Soneium. However, asset-freezing concerns and r...

AI Meme Coins: How Artificial Intelligence Is Shaping a New Crypto Narrative
Meme coins driven by artificial intelligence (AI) have marked a turning point in how crypto leverages technological innovation to create dynamic user experiences. Since their prominence, meme coins ha...

4 best supernatural thrillers on Prime Video right now
Warning: these spooky titles may keep you up at night...

How to block a number on your iPhone
Learn how to block numbers on your iPhone through the Phone app, the Facetime app and through your messages....

The coolest gadget I saw at CES 2025 was this morphing mechanical keyboard
The AutoKeybo is a mechanical keyboard system that uses cameras and AI to quickly switch from a split keyboard to a trackpad and numpad just by lifting your hands....

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B&T Television

April