January, 2025

January, 2025

Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
As it has done at most major media tentpole events the last few years, Omnicom and its media arm, Omnicom Media Group, will take advantage of the attention around the Consumer Electronics Show this we...

Here’s what you need to know about Perplexity’s Andrew Beck — the exec convincing advertisers to get involved
If Perplexity wants to make a mark on advertising, Andrew Beck will be one to watch. As head of business development, he’s been at the forefront of convincing advertisers (so far) to buy in — ...

Have we reached peak ad network?
Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last mo...

What won’t happen in 2025
Every December, the industry churns out breathless predictions about what’s next in media and advertising. Spoiler alert: most of it won’t happen. Unified CTV measurement? Influencers with in...

The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition
Billy (not his real name) is the kind of senior marketer who usually has a hot take for every occasion. Brand safety? He’ll unravel the industrial complex behind it. Transparency? Buckle up; he’ll...

The topics and trends that will be the talk of CES this year
Despite serving as the unofficial kickoff to the advertising and media industry’s calendar, this week’s Consumer Electronics Show in Las Vegas doesn’t necessarily set the industry’s agenda for...

Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment
Both a boon of opportunity but also the bane of most media folk that have to immediately snap out of holiday mode and head to Las Vegas, CES is again upon us. With each passing year, CES becomes a mor...

Regions Bank Taps Axway to Provide Open Banking Services
Regions Bank says it has launched a partnership with data integration firm Axway. The collaboration, announced Monday (Jan. 6), will see Regions offer Axway’s Amplify Open Banking solution to its...

McAfee Debuts AI-Powered Scam Detector Tool
McAfee debuted a tool to combat the rising tide of text, email and video scams. The McAfee Scam Detector, announced Monday (Jan. 6) at the CES show in Las Vegas, uses artificial intelligence to analyz...

Apple Says Siri Data Used Only to Improve Voice Assistant
Apple reportedly said Monday (Jan. 6) that data collected by its voice assistant, Siri, is used only to improve the product and has never been used for marketing or sold to others. The company said th...

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B&T Television

April