January, 2025

January, 2025

Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
No one doubts that 2025 is going to be a fasten-your-seatbelt kind of year. A new (but also not-so-new) president known to shake up norms, an expected deregulatory environment, but one that genera...

Here are the cases for and against AI agents
Ads that target AI agents rather than humans might sound like something ripped from the pages of sci-fi, but it’s a concept that’s gaining traction among marketers thanks to recent musings by Perp...

CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney’s tech showcase
This edition of Digiday’s daily CES Briefing examines how brands and agencies are seeing a need to change payment structures to account for AI tools handling some agency work, what marketing and med...

Marketers question TikTok ban refunds ahead of Supreme Court debate
TikTok’s ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist in a whirlwind month that’s left markets in a tailspin. With the app’s future ha...

Why creators’ pushback against Honey is about more than skimmed affiliate revenue
Over the past two weeks, a growing cohort of digital creators has spoken out against the Honey browser extension for swapping creators’ affiliate marketing links with its own. Beyond their stolen af...

$2.27 Billion in Bitcoin and Ethereum Options Set to Expire: Price Impact
The crypto market is set to see $2.27 billion in Bitcoin and Ethereum options expire today, a development that could trigger short-term price volatility and impact traders’ profitability. Of this...

Bitwise Survey Reveals Over 56% of US Advisors Eye Crypto Investments in 2025
As crypto continues to gain traction in the mainstream economy, its adoption is expanding beyond niche circles. A new survey from the asset management firm Bitwise confirms this narrative. The surv...

How to deep-clean every part of your vacuum for peak performance
Yes, you need to clean your vacuum cleaner — experts share the right way to do it....

10 weirdest gadgets of CES 2025
CES is full of upcoming products releasing later in the year but there are also weird and wacky gadgets that make one of the biggest events in tech even more fun....

I put Kling 1.6 to the test — 7 prompts to make compelling AI videos
Kling is one of the leading artificial intelligence video generators and its new v1.6 model takes things to a whole new level. I created 7 prompts to put it to the test....

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B&T Television

April