January, 2025

January, 2025

Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment
Both a boon of opportunity but also the bane of most media folk that have to immediately snap out of holiday mode and head to Las Vegas, CES is again upon us. With each passing year, CES becomes a mor...

Advertising’s dealmakers are gearing up for a 2025 surge
This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Here’s the twist: the deal flow never really dried up in 202...

AI Briefing: Writer’s CTO on how to make AI models think more creatively
When training data is similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important. That reality has more enterprise customers ...

Omnicom Media Group research finds a markedly different search marketplace, and new opportunities
Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these days than it used to be, thanks to the changing habits of consumers, who spend more time on...

Regions Bank Taps Axway to Provide Open Banking Services
Regions Bank says it has launched a partnership with data integration firm Axway. The collaboration, announced Monday (Jan. 6), will see Regions offer Axway’s Amplify Open Banking solution to its...

McAfee Debuts AI-Powered Scam Detector Tool
McAfee debuted a tool to combat the rising tide of text, email and video scams. The McAfee Scam Detector, announced Monday (Jan. 6) at the CES show in Las Vegas, uses artificial intelligence to analyz...

Apple Says Siri Data Used Only to Improve Voice Assistant
Apple reportedly said Monday (Jan. 6) that data collected by its voice assistant, Siri, is used only to improve the product and has never been used for marketing or sold to others. The company said th...

Court Docs Show Regulator’s Crypto Freeze Was More Warning Than Ban
There has been a quiet uproar happening in the crypto space, and it’s not bitcoin’s surging price. Rather, it is the ongoing accusations by U.S. crypto exchange Coinbase, as well as other stakehol...

Fed Banking Chief Michael Barr Announces Departure Ahead of Trump Arrival
The Federal Reserve’s top banking regulator plans to step down in late February. Michael Barr, the central bank’s vice chair for supervision, is due to leave Feb. 28, the Fed said in a news releas...

Retailers Turn to Digital Tools to Manage Post-Holiday Return Surge
The surge in online shopping and practices like “bracketing”— ordering multiple sizes or variations with the intent to return unwanted items — has significantly increased return volumes, posin...

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B&T Television

April