December, 2024

December, 2024

Marketing Briefing: Let’s end the year with a big recap of 2024’s marketing trends
2024 feels like a year that can be split in two: In the first half we saw some expected marketing trends panning out in expected and unexpected ways (Google’s cookie confusion, retail media obsessio...

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features
Influencer companies have been muscling into the talent management business recently — and now they’re hoping to make use of artificial intelligence and connected TV gimmicks to entice talent mana...

DEI in 2024: milestones, setbacks and shifting priorities
This story was first published by Digiday sibling WorkLife Corporate diversity, equity and inclusion programs came under fire in 2024 in the aftermath of the U.S. Supreme Court banning race-based c...

Inside e.l.f. made, e.l.f. Beauty’s new entertainment arm
Subscribe: Apple Podcasts • Spotify Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist — making moments themselves as opposed to retroact...

How Perplexity calculates publishers’ share of ad revenue
AI search engine Perplexity introduced a new revenue share model back in July, amid the wave of deals between AI tech companies and publishers this year. But the way Perplexity is sharing ad revenue w...

Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments
If you’ve worked in marketing or media in some capacity over the last 25 years, there’s a chance you’ve come across Kevin Wassong, who seemingly knows everyone in the business thanks to his long...

The HBAR Foundation Issued Grant to WinCL to Elevate Carbon Transparency for SMEs in South Korea
In a move towards climate accountability, The HBAR Foundation has issued a grant to WinCL to elevate carbon transparency and greenhouse gas (GHG) accounting standards for SMEs and large enterprises ac...

Base Chain’s Meteoric Rise: Metrics That Set It Apart from Other L2s
Base, driven by SocialFi narratives, AI innovations, and the power of memes, has emerged as a standout performer among Layer 2 (L2) chains. Its growth trajectory is backed by exceptional performance a...

AAVE Breaks $300 For The First Time In 3 Years As Whales Drive Bullish Momentum
AAVE has surged past $300 for the first time in over three years, fueled by increased activity among key stakeholders. This rally comes amid a broader altcoin resurgence and highlights a significant d...

LBTC Emerges As The Leading Bitcoin Liquid Staking Token
Lombard Finance has achieved a remarkable milestone with its LBTC token, surpassing 13,000 in total supply. This accomplishment cements LBTC’s position as the largest Bitcoin Liquid Staking Token (L...

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B&T Television

March