November, 2024

November, 2024

Digiday+ Research: For startup CPG brands, in-person brand activations bring much-needed exposure
This report is adapted from Digiday’s sibling publication Modern Retail. Pop-ups are becoming a popular marketing tactic for emerging brands, and Digiday set out to analyze how these brands are ...

Facebook’s new views metric has little impact on social strategy, publishers say
Facebook recently announced that “views” would be the main metric used to measure how all content is performing on the platform, combining metrics like “plays” and “impressions.” Five publ...

Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
Throughout 2024, one marketing trend has continued apace: Brand collaborations. To name a few: Oreo and Coca-Cola; Airbnb and Mattel’s Polly Pocket; Grubhub and Amazon; Scrub Daddy and Dunkin�...

How ‘Love Is Blind’ stars Lauren and Cameron turned reality TV fame into lasting careers
Subscribe: Apple Podcasts • Spotify In the age of social media, algorithms and viral content, social media users are increasingly looking for ways to stretch the concept of “15 minutes of...

DOJ and Google make closing arguments in landmark adtech antitrust trial
After weeks of intense testimony and mountains of evidence, the Department of Justice and Google rested their case with closing arguments in the Google adtech antitrust trial in federal court. Maki...

Video Platform Rumble Announces $20 Million Bitcoin Treasury Allocation Strategy
Rumble, a video-sharing and cloud services platform, is making a big move into crypto with a Bitcoin treasury strategy. The company plans to use its cash reserves to buy Bitcoin as a store of value an...

Bitcoin Faces Potential 25% Correction Amid Global M2 Decline
Bitcoin (BTC) price action continues to come under focus as analysts consider its correlation with the global M2 money supply. A notable projection suggests the pioneer cryptocurrency may be at the...

It just got easier to create your own apps — GitHub Spark does the work for you
GitHub Spark is a new platform that lets you generate small apps from a simple text prompt using AI....

MacBook Air vs MacBook Pro: What should you buy for Black Friday?
Deciding between the MacBook Air and MacBook Pro might be tricky, but we're here to help you select the right MacBook to buy during Black Friday....

Score! Bowflex T9 treadmill gets $100 discount for Black Friday
Forget Black Friday. The Bowflex T9 Treadmill is $100 ahead of Thanksgiving Day. Here's how to get it and score free shipping too....

February

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B&T Television

February