November, 2024

Inside the Stream: New Data Shows Streaming’s Dominance Over Traditional Media
This week we discuss new data from Inscape, Deloitte and HarrisX, which all illustrate how streaming is continuing to build its dominance over traditional media. To highlight a few key points: In...

Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes
Cristiano Ronaldo’s YouTube channel, UR Cristiano, has added to the Portuguese soccer star’s already considerable commercial clout. The channel gained 1 million subscribers in the first 90 minu...

Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer marketing campaigns. That will l...

Digiday+ Research: A look at brands’ 2024 holiday marketing plans
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The holiday shopping season can be hard to predict, but that doesn’t stop brands an...