Gemini at Work 2024
Gemini at Work, a Google Cloud event in Sunnyvale, discussed how businesses are using generative AI....
TikTok Search Ads Campaign launch in U.S.
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page.
Previously, ads on TikTok’s searc...
The truth behind AI checkers: A cautionary tale
Browse the web these days, and you’ll likely run into AI-created content (whether you realize it or not).
The line between AI and human-written content continues to blur rapidly, causing confus...
Reddit launches AI-powered tools to boost ad creation
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper.
These tools aim to help advertisers, especially small businesses, cre...
There is no ‘best’ Google Ads bidding strategy, study finds
Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option.
That’s just one interesting findin...
How causal impact studies work and when to use them in PPC
We’re constantly seeking ways to optimize our PPC campaigns and maximize impact.
Testing is critical to this process, but traditional methods like A/B tests, incrementality evaluations and geo ...
Mark Zuckerberg’s Political Evolution
He was once a backer of liberal causes. Then everyone seemed to turn on him. Now he wants to stay away from politics — if that’s possible....
How Meta Distanced Itself From Politics
Ahead of November’s election, Meta has de-emphasized political content on Facebook, Instagram and Threads and doesn’t want to talk about candidates or campaigns....
