Google Analytics real-time reporting bug confirmed
Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Many profiles show zero real-time traffic being reported since early this morning; some are seeing a fr...
Exploring Meridian, Google’s new open-source marketing mix model
Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools.
This article explores Meridian’s ...
Maximizing your B2B spend: Is account-based marketing worth it?
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM).
This method focuses o...