Meta to test premium subs on Instagram, Facebook, WhatsApp

Meta announced plans to test premium subscriptions on Instagram, Facebook, and WhatsApp, providing access to exclusive features while maintaining free core experiences, as stated to TechCrunch on Monday.

The subscriptions target enhanced productivity, creativity, and expanded artificial intelligence capabilities across the platforms. In the coming months, users will encounter a premium tier on each app that delivers special features and greater control over sharing and connecting with others. Meta emphasized flexibility in its approach by planning experiments with various subscription features and bundles tailored distinctly for Instagram, Facebook, and WhatsApp.

Central to these efforts is Manus, an AI agent Meta acquired for approximately $2 billion. The company outlined a dual strategy for deployment: deep integration into its existing products alongside continued sales of standalone business subscriptions. Development work on a direct shortcut to Manus AI within Instagram has surfaced, evidenced by a screenshot from reverse engineer Alessandro Paluzzi, who frequently uncovers unreleased functionalities during early stages.

#Instagram is working on adding a shortcut to Manus AI in the settings page