Max Keiser Says MicroStrategy Is ‘Tearing Up the Rulebook’ to Reach 1M Bitcoin | US Crypto News
Welcome to the US Crypto News Morning Briefing—your essential rundown of the most important developments in crypto for the day ahead.
Grab a coffee to read how corporate players are rewriting the Bitcoin (BTC) playbook in real time. As traditional finance (TradFi) norms unravel, bold strategies are emerging to reshape corporate balance sheets and redefine what it means to go all in on digital assets, regardless of risk or reward.
Crypto News of the Day: Strategy Rips Up Rulebook on Path to 1 Million Bitcoin, Says Max KeiserStrategy, now MicroStrategy, recently revealed a new offering called STRC, or “Stretch.” Marketed as a perpetual preferred stock with an initial 9% dividend, the product is explicitly designed to support the company’s goal of accumulating more Bitcoin.
Michael Saylor, executive chairman of Strategy, announced the IPO via X (Twitter), calling it a new lever for Bitcoin accumulation.
Strategy is offering $STRC (“Stretch”), a new Perpetual Preferred Stock via IPO, to select investors. $MSTR pic.twitter.com/LaQSrrMsEg
— Michael Saylor (@saylor) July 21, 2025Strategy’s post echoed the same language, reaffirming that net proceeds will go toward general corporate purposes, including acquiring Bitcoin.
That mission, however, was punctuated more dramatically in an exclusive comment to BeInCrypto by Bitcoin evangelist Max Keiser.
“Strategy is committed to 1 million Bitcoin by any means necessary. They’re tearing up the corporate finance rule book and charging hell-bent for leather to the 1 million Bitcoin promised land,” Keiser told BeInCrypto.
Morgan Stanley, Barclays, Moelis & Co., and TD Securities are joint bookrunners, signaling strong institutional coordination.
However, Keiser’s comment cuts through the finance speak, articulating that MicroStrategy does not want more Bitcoin. Rather, it wants all the Bitcoin.
This aggressive tone is consistent with Strategy’s decade-long shift from an enterprise software firm to a Bitcoin holding company.
Meanwhile, even as the firm progressively pivots to BTC, analysts say the firm could trigger a Bitcoin cascade worse than Mt. Gox or Three Arrows Capital.
MARA Raises $850 Million to Double Down on BitcoinMARA Holdings, the world’s largest public Bitcoin miner, is joining the Bitcoin accumulation wave. The firm revealed a $850 million private offering of convertible senior notes due in 2032.
MARA Holdings, the world's largest public bitcoin miner, raises $850 million to continue buying bitcoin. MARA Holdings currently holds more than 50k BTC. pic.twitter.com/ZxeujEwGFk
— Wu Blockchain (@WuBlockchain) July 23, 2025The move signals continued strategic conviction in Bitcoin as a treasury reserve and a core asset in the company’s business model. The offering consists of 0.00% convertible senior notes, with an option for initial purchasers to buy an additional $150 million.
Redemption terms kick in from January 2030, and the company has embedded multiple mechanisms to manage dilution.
MARA intends to use the bulk of the proceeds to buy additional Bitcoin and fund general corporate purposes. This raise highlights MARA’s role as a miner and digital asset treasury operator.
Like Strategy, MARA is positioning itself to amass more Bitcoin while fortifying its balance sheet against future market disruptions.
$BTC is up by $11.4K since Q3 started which means that $MARA is already sitting on over $573 Million Quarterly Net Profit
Bitcoin increased by $24.6K in Q2 which will result in nearly $1.2 Billion in FASB GAAP Net Profit when MARA reports earnings on July 29 @ 5pm
HODL MATTERS https://t.co/9cHSPK8YAQ pic.twitter.com/Z4JYGxdKKc
Data on Bitcoin Treasuries shows MARA is a distant second among public corporate holders of BTC, holding 50,000 tokens.
Meanwhile, as of this writing, MicroStrategy is the largest holder, with a 607,770 portfolio valued at $71.80 billion.
Chart of the Day
Top 100 Public Companies holding BTC. Source: Bitcoin Treasuries
Byte-Sized Alpha
Here’s a summary of more US crypto news to follow today:
- Tether expands beyond stablecoins as profit fuels 120+ investments.
- 21Shares seeks SEC nod to launch Ondo ETF.
- Bitwise sees a $20 billion institutional surge ahead for Ethereum.
- Solana rises 20% in a week, but an analyst warns of a LUNA-like breakdown ahead.
- Wall Street is set to benefit as in-kind crypto ETF redemptions gain momentum.
- Coinbase teases 3 new altcoin listings, market reacts with price jumps.
- Public companies’ Bitcoin bet: Can they weather the bear market storm?
- BNB price hits new all-time high; 2021 pattern signals altcoin season is imminent.
- Should investors buy low-cap altcoins in Q3 2025? Analysts weigh in.
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