LinkedIn’s AI writer isn’t as popular as hoped
LinkedIn CEO Ryan Roslansky recently told Bloomberg that the platform’s AI writing assistant, designed to refine LinkedIn posts, has not achieved the anticipated adoption rate among users. This assessment highlights a specific area where AI integration has yielded unexpected results within the professional networking sphere.
Roslansky elaborated on the underlying reasons for this trend, positing that the threshold for user engagement with posting on LinkedIn is substantially elevated. He characterized the platform as an individual’s “resume online,” implying a heightened sense of professional scrutiny and consequence associated with public contributions. This perspective suggests that users perceive their LinkedIn posts as direct reflections of their professional identity, leading to a more cautious approach to content creation.
A significant contributing factor, as articulated by Roslansky, involves the potential for adverse reactions to AI-generated content. He specifically noted the severe repercussions possible when users face criticism for content perceived as overtly AI-generated on LinkedIn.
Roslansky drew a distinction between scrutiny on platforms such as X or TikTok and that experienced on LinkedIn. He stated, “If you’re getting called out on X or TikTok, that’s one thing. But when you’re getting called out on LinkedIn, it really impacts your ability to create economic opportunity for yourself.” This statement underscores the unique professional implications tied to LinkedIn, where reputational damage can directly impede career advancement and economic prospects.
B2B influencers can now cash in on LinkedIn
Despite the lower-than-expected uptake of the AI writing assistant for post refinement, Roslansky affirmed a broader trend of increased AI integration within the professional landscape visible on LinkedIn. Data indicates a substantial increase in job postings requiring AI-related proficiencies.
Over the past year, there has been a six-fold surge in the number of job roles stipulating AI skills. Concurrently, the number of LinkedIn users actively augmenting their profiles with AI-related skills has experienced an even more pronounced expansion, increasing by twenty times within the same period. These statistics collectively illustrate a significant and rapid assimilation of AI skills into the professional qualifications sought by employers and cultivated by individuals.
Demonstrating personal engagement with AI tools, Roslansky shared his own practice of utilizing AI for professional communication with Microsoft CEO Satya Nadella. Nadella stated, “Every time, before I send him an email, I hit the Copilot button to make sure that I sound Satya-smart.” This personal anecdote illustrates a practical application of AI in high-stakes professional correspondence, indicating a reliance on AI to optimize communication style and content for specific audiences.