kwiff commences partnership with Scotland’s Motherwell FC

kwiff has been confirmed as the official betting partner and back-of-shirt sponsor of the Scottish Premiership side, Motherwell Football Club. 

The initial two-year agreement between the challenger brand and the Lanarkshire-based club commences in time for the 2025/26 season, marking kwiff’s first foray into Scottish soccer as it aims for bigger exposure across the United Kingdom. 

kwiff’s USP is its “supercharged” betting experience, which can see odds randomly increased, and now its exposure will grow in Scotland with branding to be displayed across the bottom of Motherwell’s home and away shirts.

Motherwell FC commercial director Suzanne Reid welcomed the “perfect way” to bolster preparations for the new season, in what is said to be a landmark deal for the club. 

“It’s great to have kwiff behind us for the next two seasons at least, recording the club’s biggest back-of-shirt agreement. I look forward to working with them and thank them for supporting the club.”

From kwiff’s position, the link-up has been enabled through Spryme Limited, the Gibraltar-based marketing services arm of its parent company, Eaton Gate Gaming. 

“We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans,” stated Garry McGibbon, director of Spryme. 

“Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters, and we’re looking forward to getting behind Motherwell in the upcoming campaign,” he added. 

Our biggest back-of-shirt sponsor to date