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Inside the Stream: Broadcasters’ SVODs Struggle, But Their FASTs Flourish

Tags: apple google
DATE POSTED:September 13, 2024

This week on Inside the Stream, Colin and I discuss Comscore’s 7th annual State of Streaming report, which was just released. For CTV homes, Netflix leads with 74% reach, followed by YouTube, with 71%, though YouTube has 47 hours of viewing time per month, compared with 35 hours for Netflix. Despite billions of dollars of content and branding investments, broadcasters’ SVOD services lag in both metrics, though their FASTs, especially Pluto TV and and Tubi, are performing well.

Listen to the podcast to learn more (23 minutes, 39 seconds)




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Tags: apple google