The Business & Technology Network
Helping Business Interpret and Use Technology
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Feed Items

Artificial Intelligence has taken the world by storm lately. There are many use cases where the use of AI helps you save time and ensures effective utilization of available resources. The two noteworthy use cases are content creation and content curation, especially for growing businesses. Content helps you connect with your target audience and enables you to score quality leads....
Do you want to learn the best way to proofread your content before you hit publish? If so, you’re in the right place! Whether you’re a blogger, marketer, or solopreneur, the quality of your content directly impacts your credibility and reader engagement. We found that nearly 50% of shoppers read 3-5 blog posts before making a purchase from a new business, so it’s easy to see why this...
Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. Your products may be great, but sales don’t seem to flow more than a trickle. One potential reason why this might be happening is because you’re not tapping into the goldmine of social proof. Most people do their homework before buying. They’re googling reviews, asking friends...
That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry, Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Marketers have been using AI to help them spend more time on important things...
Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly.  So, if you consider that finding information,...