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Your book title is more than just a name — it’s readers’ first interaction with the work and possibly your content brand. And yes, people really do judge books by their covers.
A good title grabs attention, explains what your book is about, and convinces the reader to buy that book. The actual cover design plays a role, too, but that’s a topic for another day.
Your title should intrigue...
Entrepreneurs: Anthony and Marlie Love
Biz: Traveling While Black
Tilt: Providing travel resources and historical context for Black travelers.
Primary Channel: Website
Other Channels: YouTube (15.1K), Instagram (35.2K), TikTok (78K), newsletter
Time to First Dollar: About 1 year
Rev Streams: Paid YouTube memberships, partnerships with destination marketing organizations,...
Jessica Dante didn’t have the money for her content startup. So, the blogger took social media into her own hands, spending her evenings learning how to do YouTube and Instagram. Over 10 years later, Love and London boasts 332K YouTube subscribers and 519K Instagram followers.
Ayman Chaudhary has ranked as the No. 1 influencer for #BookTok and has amassed over 915K followers. Though she...
Entrepreneur: Anne Ditmeyer
Tilt: Inviting creativity, play, and new ways of seeing
Primary Channels: Website, Connect the Dots newsletter
Other Channels: Blog, Instagram (25.1K), Substack, LinkedIn
Revenue Streams: Book, workshops, community, coaching
Our Favorite Actionable Advice:
Do what you enjoy: Anne started her Prêt à Voyager (Read To Travel) blog over 18 years ago....
Chris Mitchell published a travel blog because he was sick of telling the same stories to his family and friends. Seven years later, he turned it into a full-time content business known as Traveling Mitch.
The booming travel industry may be worth over $800B (yes, billion) by 2028. If you’re a content creator, now is a terrific time to turn your passion for travel into a profitable business...
Entrepreneur: Victoria Kurichenko
Biz: Self Made Millenials
Tilt: Helping brands drive steady traffic with SEO
Primary Channel: Medium (20K)
Other Channels: Newsletter (10K), LinkedIn (2.5K), X (865)
Time to First Dollar: 1 month
Rev Streams: Medium partner program, consulting, digital products, affiliate, sponsorships
Our Favorite Actionable Advice
Start small and...
Mistakes – even unintentional ones – happen. You publish something without realizing a portion was copyrighted or fail to fact-check a piece of information correctly. A guest on your live podcast makes a slanderous remark.
Accidents happen, too, even with the most thorough planning. A cyber thief accesses your database, gaining all that personal information you retain.
But you can (and...
Entrepreneur: Chenell Basilio
Biz: Growth in Reverse
Tilt: Reverse-engineering how top creators grew from 0 to 50K subscribers
Primary Channel: Newsletter (40K)
Other Channels: X (18.6K), LinkedIn (11.2K), Youtube (583)
Time to First Dollar: 5 months
Rev Streams: Sponsorships, affiliates, membership
Our Favorite Actionable Advice
Identify an audience need: Chenell’s...
A common mistake authors make is waiting until their book is about to be published to ask, “How should I get people to buy it?”
Fortunately, as a content entrepreneur, you are well-positioned to market a book. After all, your business is all about building and growing an audience.
Louis Grenier, a Tilt Publishing author, started marketing months before the release of his book, Stand The F*...
Entrepreneur: Jeff Gargas
Biz: Teach Better Team
Tilt: Helping educators teach better and increase their impact through entrepreneurship
Primary Channel: Email (20K), Facebook (5K)
Other Channels: Instagram (5K), X (35.8K), YouTube (1.71K), LinkedIn (1.7K), blog, podcast
Time to First Dollar: 14 months
Rev Streams: Courses, membership program, professional development packages...