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For nearly two decades, marketers and creators have built trust the same way.
You find a point of differentiation. You choose a primary platform. You show up consistently over time. Eventually, an audience begins to know you, like you, and trust you.
I’ve been talking about this model since 2007. It has helped build creators, companies, and entire media brands. And here’s the important part...
One of the most influential books in my life, both personally and professionally, is Napoleon Hill’s Think and Grow Rich.
First published in 1937, Hill’s work wasn’t really about money. It was about agency. About belief. About persistence. About building something from nothing by first building it in your mind.
When I began writing Burn the Playbook, I realized how deeply Hill’s thinking...
I have hope for the future.
I gave a presentation last week in my hometown of Sandusky, Ohio (at Work Space Sandusky) and met some new friends. One younger person told me about their knitting hobby.
A few months ago, they were looking to try something different, and a relative recommended knitting. They tried it and immediately fell in love with the craft. They also realized they were...
Yesterday I gave two presentations based on my latest book, and much of what I shared was grounded in Viktor Frankl’s Man’s Search for Meaning. Frankl’s central insight, formed in the most extreme human conditions, was that people can survive extraordinary suffering if they believe their lives still have meaning. What he discovered, however, was that meaning is not primarily rooted in happiness,...
Last summer, I was at a graduation party talking with a young person who was excited about heading to college in the fall. They were thoughtful, curious, and optimistic about what was coming next.
At the end of our conversation, they asked me, “How necessary do you think college really is?”
They knew I had earned a master’s degree, so I could tell they were expecting a strong opinion one...
Dave Chappelle’s latest Netflix special has me pondering some big questions. Along with his new purpose to say certain things to certain people, he mentioned that he’ll listen to a lot of people, from many different perspectives, except for the ones who are 100% certain about something. When someone is absolutely sure, that’s when he starts to wonder if something might be wrong.
That idea...
I just watched Dave Chappelle’s new special.
What stayed with me wasn’t a joke. It was the way he talked about where he is in his life right now. He said he feels like he’s in a different place, and because of that, he’s there to say certain things to certain people. Not to everyone. Not forever. Just now.
That idea stuck with me because it made me think about how all of us move through...
I just watched Dave Chappelle’s new special.
What stayed with me wasn’t a joke. It was the way he talked about where he is in his life right now. He said he feels like he’s in a different place, and because of that, he’s there to say certain things to certain people. Not to everyone. Not forever. Just now.
That idea stuck with me because it made me think about how all of us move through...
Every December, predictions flood the internet. Most of them are safe, obvious, and quickly forgotten. AI will get better. Platforms will change. Creators will use more tools. None of that helps anyone make better decisions.
Instead of predicting what technology will do next, these predictions focus on what changes when AI becomes cheap, invisible, and everywhere. That is when human behavior...
This week my wife and I started naming a few things we simply don’t want to do anymore. Not dramatic life changes. Just recurring commitments, routines, and obligations that no longer bring much energy or meaning.
What surprised us was not the list.
It was how long it took us to say it out loud.
These were not new feelings. We’ve been carrying them around for years. We just kept going....