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We're excited to introduce Google's approach to Server Guided Ad Insertion (SGAI), designed to unlock key benefits:
Flexibility: Support for new innovative ad formats to meet publisher’s diverse needs
Control: Greater control over ad break scheduling
Efficiency: Resource savings and operational simplification
SGAI is an ad insertion method where an ad server instructs the video player on how...
Today we’re announcing the general availability of Structured Data Files v8.1. All users can now use SDF v8.1 to upload and download SDFs in the Display...
Today, we are deprecating Display...
Previously, if any Google Ads API request had an invalid developer token, the API returned an OAUTH_TOKEN_HEADER_INVALID error, which is also used for other invalid request header values. To make it clear when the authentication error is specifically caused by an invalid developer token, we are changing the API to return a new error code, DEVELOPER_TOKEN_INVALID, for version v19.1 of the Google...
Starting on May 1, 2025, we will begin to automatically enable brand guidelines for Performance Max campaigns that use the same brand assets (BUSINESS_NAME, LOGO, and LANDSCAPE_LOGO) across all asset groups.
Please note the rollout timelines:
For Google Ads UI users: The process will begin on May 1, 2025 for customer IDs that exclusively manage their campaigns using the UI.
For API users:...
We’re pleased to announce that we are promoting Display...
As of v17 of the Google Ads API, recommendations of type LOWER_TARGET_ROAS have included a current_average_target_micros as a whole currency value instead of a micros value (where one million is equivalent to one currency unit) as indicated by the field name. On April 23, 2025, we are rolling out a fix to populate current_average_target_micros with the micros value.
Note that as a result of...
Historically, we have always heard from the Google Ads API developer community that code examples are one of the most useful tools to learn about the API and its features. For a long time, however, our API documentation offered code examples for the Google Ads client libraries, but not for REST. We've heard requests from the community to offer more REST code examples, and so we've been working...
Over the next several Google Ads API updates, we'll be adding new types of resources you can track using the ChangeStatus feature.
What this means for you:
More detailed tracking: You'll soon be able to better track changes to your Google Ads accounts.
Important - Check for UNKNOWN changes: Even in older versions of the API, you might start seeing new change entries. These entries will show...
Version 24.0.0 of the Android Google Mobile Ads SDK is now available. To take advantage of the latest features and performance improvements, we highly recommend you configure your app to upgrade as soon as possible. Major changes to the SDK are as follows:
Minimum Android API level
Starting with version 24.0.0, the Google Mobile Ads SDK requires all apps to be on a minimum Android API level...