Fanatics launches its prediction market: Fanatics Markets

Fanatics has officially gone all in on prediction markets as it announces its launch into the controversial world through ‘Fanatics Markets.’

The platform is built to let people trade on the moments within sports, finance, and culture. It was at the end of November when the CEO, Michael Rubin, was interviewed on CNBC and teased the announcement, but the actual launch has come sooner than people may have thought.

According to the brand, the prediction market “gives them a safe and fun way to pick a side and potentially profit on the outcomes that matter most, whether that’s a sporting event, the Oscars, an election, or a cultural moment.”

How Fanatics Markets works.