EP #538 How One Invention Raised $450K on Kickstarter | VertiGo
Most creators build horizontally. Stan went vertical. What if turning your product design on its side could change everything?
In this episode of the Crowdfunding Demystified Podcast, host Salvador Briggman sits down with Stan, founder of Lensdigital and creator of Vertigo: The Vertical Laser Engraver, which has raised over $450,064 from thousands of backers on Kickstarter.
Stan didn’t rely on a big marketing agency or viral campaign. He built Vertigo through precision, persistence, and a deep understanding of what makers truly want.
In this episode, Stan breaks down:
- The pre-launch strategy that drove Vertigo’s explosive first 48 hours
- How to use your existing customer base to generate early traction
- The importance of community feedback and fulfillment planning
From his earlier products to his latest Kickstarter breakthrough, Stan shares the exact process he used to create momentum, build credibility, and deliver a polished campaign that captured global attention.
Whether you’re working on your first prototype or preparing your next big launch, this episode is packed with practical, hard-won insights that can help you turn your idea into a funded success.
Resources and Tools Mentioned:- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
- FREE Kickstarter Course
- Kickstarter Launch Formula Audiobook
- VertiGo – The Vertical Laser Engraver on Kickstarter
- Lensdigital
The post EP #538 How One Invention Raised $450K on Kickstarter | VertiGo appeared first on CrowdCrux: Crowdfunding Demystified.