EP #522 Kickstarter’s Stats in 2024: What It Means for Crowdfunding

If you’re thinking about launching a crowdfunding campaign, 2024 shaped up to be a landmark year for creators, innovators, and entrepreneurs. 

Kickstarter reached unprecedented heights, reinforcing its status as the global epicenter for creative crowdfunding. 

According to Kickstarter’s 2024 Statistics, creators and backers set new benchmarks, collectively launching over 35,000 projects and pledging an impressive $706 million—cementing Kickstarter’s leadership across sectors like Games, Comics, Film & Video, Publishing, and Design & Technology, when compared to their competitor, Indiegogo.

My name is Salvador Briggman, and I’ve been covering the crowdfunding industry since 2012, when I first launched this blog. 

My mission is to help breathe life into new creative ideas, projects, and products. I share insider insights to demystify crowdfunding because high quality education is at the crux of your success. I also share my crowdfunding findings on KickstarterForum.org. 

Throughout this article, we’ll explore crowdfunding statistics in 2024’s, analyze rapidly growing categories, uncover new creative hotspots, and examine why Kickstarter remains the go-to platform for creative communities. 

The latest Kickstarter Creative Download Report is packed with valuable insights that can help you craft a winning strategy. You can find out even more about the top funded Kickstarters in 2024 here. 

If you’re planning your own crowdfunding campaign in 2025 or simply eager to learn from the biggest wins of 2024, this article provides actionable insights to help you succeed.

Let’s cut through the fluff and get straight to the key takeaways from this report—plus how you can apply them to your own project.

• 35,512 projects launched on Kickstarter in 2024—more than any other crowdfunding platform.
• Over $706 million successfully pledged to projects.
• The average pledge per backer was $116, a 5% increase from 2023.
• A single backer contributed $138,000 across 11 projects, highlighting the enthusiasm of repeat supporters.

If you’re planning a campaign, you’ll want to know which categories saw the most success:

• Theater: A 61% growth in funded campaigns and a 77% rise in backers.
• Journalism: A 25% increase in funding and 37% rise in backers.
• Publishing: Grew 16% in number of projects, with funds raised up 22%.
• Tabletop Games: Raised $330 million alone.
• Design: Over $80 million in funding, making it one of the most lucrative categories.

Kickstarter revealed the specific product types that received the most support:

• Watches
• Tarot card decks
• Dice
• Keyboards
• Coffee-related products

If you’re an artist or designer, consider applying your creativity to these forms. For example, instead of publishing a traditional art book, think about launching a tarot deck featuring your unique artwork. The demand is already there!

But, if you feel like the step-by-step process is holding you back, you’ll definitely want to look into my book, the Kickstarter Launch Formula. 

This comprehensive guide is the exact formula for knocking it out of the park with your Kickstarter campaign. 

Learn what it’s like to run a Kickstarter campaign, from preparing the launch to getting funding, growing your community, and turning your passion into profit.

One of the biggest concerns for new crowdfunders is whether they can succeed without prior experience. The numbers from Kickstarter’s report are encouraging:

• 3,900 first-time creators successfully launched campaigns in the Games category.
• 2,700 first-time creators in Publishing.
• 2,200 first-time creators in Film & Video.

New creative powerhouses are emerging across the globe:

• Berlin and Denver are becoming high-profile hubs for design, technology, and gaming projects.
• More Asian creators are using Kickstarter to tap into the U.S. market.

1. Tech and AI are booming: The highest-funded tech project of the year, the Valerion Vision Master (a laser projector), raised over $10 million.
2. Privacy and security projects are gaining traction, following in the footsteps of previous campaigns like ProtonMail.
3. Fashion meets sustainability: More campaigns are using innovative materials like cactus leather and reinventing jewelry and wearable tech.
4. Nostalgia sells: Reprints, remakes, and franchise tie-ins are performing exceptionally well.
5. Physical and digital hybrid rewards: Video game campaigns are offering physical collectibles, and tabletop games are introducing digital perks.

Why This Matters for Your Campaign

• If you’re launching a product, consider the most successful categories and see how your idea fits.
• New creators are succeeding, so don’t be discouraged if this is your first campaign.
• Think about how you can incorporate nostalgia, sustainability, or digital/physical hybrid rewards into your campaign.
• The crowdfunding landscape is growing, meaning there’s no better time to launch than right now.

If you’re serious about crowdfunding success, I encourage you to stay informed with cutting-edge insights. Join my Killer Crowdfunding Tips Newsletter for exclusive hacks, tools, and strategies delivered straight to your inbox at crowdcrux.com/newsletter.

Are you ready to be the next crowdfunding success story? Let’s make it happen.

• Book a coaching call
• Subscribe for Weekly Crowdfunding Tips
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
• Kickstarter’s Creative Download Report

The post EP #522 Kickstarter’s Stats in 2024: What It Means for Crowdfunding appeared first on CrowdCrux: Crowdfunding Demystified.