The Two-Step Belief Strategy for Creators
Over the past few months, I have been rereading a lot of older content from my former newsletter as I make the transition into what is now Joe Pulizzi’s Tilt newsletter. It has been an odd experienc...
A 2026 Text Strategy for AI Discoverability
It feels like the lights are dimming on discovery.
If you’ve been creating content for any length of time, you’ve probably noticed it. Search traffic is softening. Social reach is down. Recomme...
Don’t Wait! Build January Now
Every December, I hear the same line from entrepreneurs and marketers: “I cannot wait for the new year. That is when I...
The Age of Abundance: What Content Creators Need to Do Now
Last week I wrote about a window. A short window, maybe three years or less, before AI changes everything about how we create, distribute, and build audiences.
This week, I want to look past ...