Creators: Time to Say No
This week my wife and I started naming a few things we simply don’t want to do anymore. Not dramatic life changes. Just recurring commitments, routines, and obligations that no longer bring much ene...
Gratitude As Business Advantage
My wife and I had a wonderful lunch with my parents. Before we left this incredible little Asian restaurant in Sandusky, Ohio, I asked my dad what I should write about this week for the newsletter. He...
Safe Is the New Risky
As we wrap up Thanksgiving here in the United States, I’ve been thinking a lot about gratitude.
This year, I’m especially thankful for the chance to return from two incredible trips. First to B...
The Two-Step Belief Strategy for Creators
Over the past few months, I have been rereading a lot of older content from my former newsletter as I make the transition into what is now Joe Pulizzi’s Tilt newsletter. It has been an odd experienc...
A 2026 Text Strategy for AI Discoverability
It feels like the lights are dimming on discovery.
If you’ve been creating content for any length of time, you’ve probably noticed it. Search traffic is softening. Social reach is down. Recomme...
Don’t Wait! Build January Now
Every December, I hear the same line from entrepreneurs and marketers: “I cannot wait for the new year. That is when I...
The Age of Abundance: What Content Creators Need to Do Now
Last week I wrote about a window. A short window, maybe three years or less, before AI changes everything about how we create, distribute, and build audiences.
This week, I want to look past ...
The Non-Obvious AI Content Strategies for Creators
I’m still reeling from my experience at the AI Marketing Event, MAICON, last week. I’ve been trying to make sense of it in a way that’s actually helpful to you. I left the event both inspi...
The CRIT Framework: Building an Unfair AI Advantage
At this year’s MAICON conference in Cleveland, I heard Geoff Woods, author of The AI-Driven Leader, share a framework that completely changed how I think about using AI.
It’s called...
10 Things Creators Do To Grow Their Audiences
Audiences sit in the heart and wallet of any successful content business.
They let you know that your content has worth, that your tilt resonates with them. They provide monetary value, too, as cus...
