WTF is Model Context Protocol (MCP) and why should publishers care?
Originally published on Aug. 5, 2025, this article has been updated to include an explainer video. The video is sponsored by Optable. Optable did not have any input or approval over the video’s edit...
Publishers and advertisers face new AI agent oversight hurdles
The next wave of AI isn’t just about smarter tools, it’s about autonomous ones. And that poses some sticky questions: who is really in control when agents are instructing other agents, and who is ...