Friday, June 20, 2025

Chinese Tech Giants Have Big Ambitions in Brazil
Confronted with tariffs and scrutiny in the United States and Europe, Chinese consumer brands are betting that they can become household names in Latin America’s biggest economy....

Tesla’s Robotaxi, Long Promised by Elon Musk, Joins a Crowded Field
Mr. Musk says the driverless taxis could begin ferrying passengers on Sunday in Austin, Texas, where other companies already have similar cars on the road....

Inside the Stream: Streaming Beats Traditional TV, With Tubiâs Help
In May, 2025 a milestone was reached according to Nielsen’s The Gauge: total streaming viewership surpassed total broadcast plus cable viewership for the first time. Streaming had a 44.8% viewersh...

Cannes Briefing: Optimism in the margins
To receive this daily Cannes briefing over email, please subscribe here. After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, ...

Creators turn to agentic AI to manage fan engagement
Creators are increasingly turning to agentic AI to streamline communication with fans — saving time and money — but raising new questions for brands and influencer marketers. The term “agent...

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
As more ad dollars become digital dollars, brands are changing how they use more traditional marketing methods. Marketers at Coca-Cola’s Sprite have been relying on digital out-of-home (DOOH) to ...

Why Hearst built an AI voice assistant tool for Delish
What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free. Hearst’s senior director of AI initi...

Digiday Podcast at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025
Subscribe: Apple Podcasts • Spotify Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival o...

Applebee’s and IHOP to Deploy AI-Powered Tech Support and Personalization
Restaurant chains Applebee’s and IHOP will reportedly begin using artificial intelligence (AI) tools for both customer-facing and back-of-house tasks. [contact-form-7] The chains’ pa...

Credit Card Competition Act Not Part of GENIUS Bill, But Swipe Fee Debate Endures
The debate over regulation of the credit card industry will likely linger no matter what the fate of the Credit Card Competition Act (CCCA) might be. [contact-form-7] For a while, it looke...

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B&T Television

Friday, June 20, 2025

September