Thursday, May 11, 2023

Thursday, May 11, 2023

Joint Industry Committee Helps to Set Standards to Media Companies to Compete: Paramount’s Travis Scoles
NEW YORK – Major media companies and advertising agency holding companies this year came together to form Joint Industry Committee to help set standards for ad transactions in cross-platform premium...

Every Stage of Movie Life Is Opportunity for Brands: Chicken Soup’s Philippe Guelton
NEW YORK – As brands seek ways to broaden the reach of their advertising campaigns, streaming aggregator Chicken Soup for the Soul Entertainment has multiple touchpoints with consumers. Its distribu...

Why Blockchain Tech “Can change media investment pretty dramatically”: Rivilla
While some in the ad industry are still skeptical, Raphael Rivilla, chief media officer Marcus Thomas Agency, is a big believer in blockchain technology. The agency has run campaigns using various DSP...

HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising
So many possibilities, so many perils. That is the conundrum facing advertisers pondering connected TV. With many different streaming services having popped up, buying across the ecosystem is not exac...

Whales are dying, but its not because of wind farms
The tail of a dead beached whale is seen on Rockaway beach on December 13th, 2022, in the Queens borough of New...

EU draft legislation will ban AI for mass biometric surveillance and predictive policing
The draft legislation will ban mass facial recognition, among other uses of AI, but has yet to be confirmed as ...

Volvo may have gone too hard on software because now the EX90 is getting delayed
Image: Volvo Volvo announced that it was delaying production for its next-generation flagship electric ...

Google’s new Pixel 7A comes with free earbuds and a case or a $50 gift card
The 7A’s lovely coral color is exclusive to the Google Store, but it also comes in charcoal, light blue, and ...

Microsoft won’t give salaried employees raises this year
Illustration: The Verge Microsoft is skipping raises for salaried employees this year. In an internal m...

Foundation’s second season kicks off in July
Image: Apple One of Apple TV Plus’ biggest series is coming back for a second season this summer. Tod...

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