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Dashcam Maker Motive Touts AI but Relies on Humans

DATE POSTED:January 12, 2026

Last summer, a manager at startup Motive Technologies sent an urgent Slack message to 400 employees based in Pakistan. “WE HAVE A PROBLEM,” it said in all caps.

Motive sells AI-powered dashcams that allow trucking companies to monitor drivers and send alerts about crashes and other safety issues. In August, the dashcams recorded a string of collisions, but customers never received the alerts.