Crowdfunding: Study Identifies Top Predictors of Success

Researchers from Durham University found that successful crowdfunding campaigns tend to be based on clear financials; realistic targets; concise, readable messaging; authentic storytelling and clean, professional visuals. Zhibin Lin, Xue Chena, Jinjuan Yanga, Yan Zengb and Jiayuan Xinc used machine learning to compare 144 successful... Read More