OpenAI Lines Up Advertisers, Reveals Key Details Ahead of Ads Launch
OpenAI has started offering its new chatbot ads to dozens of advertisers, according to two people familiar with the matter. To start off, the company is charging on the basis of ad views as opposed to...
Inside the Stream: Vevo’s EVP Explains Multiplatform Success
We’re pleased to interview Vevo’s EVP, Global Sales Rob Christensen this week on Inside the Stream. Rob dives into the details of Vevo Evolve, the company’s new data-driven ad platform. Rob de...
Fifth Third Says New Banking App Drives Engagement, Originations
Fifth Third Bancorp’s investments in physical branches and digital tools paid off in fourth-quarter operating results that included record net interest income and 230 basis points of positive operat...