Tag: advertising | BizAndTech Newswire

advertising

Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused
Do you have thoughts on the trial? Consider taking our survey. Keeping track of the Google ad tech antitrust trial that could shake up the most influential company in media and advertising is chall...

NO FAKES – A Dream For Lawyers, A Nightmare For Everyone Else
Performers and ordinary humans are increasingly concerned that they may be replaced or defamed by AI-generated imitations. We’re seeing a host of bills designed to address that concern – but every...

Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. ...

How innovation is ushering in the next phase of advertising, post-Oracle
Adam Schenkel, executive vice president, platform strategy and operations, GumGum Oracle’s decision to shut down its advertising business leaves a substantial $300 million gap in the market that ...

Glorious GMMK 3 keyboard review: Deep options, deep flaws
At a glanceExpert's Rating ProsIncredible customization optionsHall-effect switches and MX hot swapGreat typing feelConsSoftware is deeply lackingPoor wireless stabilityExtremely short battery lifeOur...

How to do PPC competitor analysis
Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, dr...

21 Tips to Build an Online Presence for Your Local Business
I know you’re imagining establishing an online presence for your local business … with flashing spotlights from the media, social media platforms, and different online directories. Who wouldn’...

Google antitrust lawsuit explained in 5 steps
The Google antitrust lawsuit is grabbing headlines as a major legal battle with big implications. This case could reshape how we think about competition and control in the digital advertising world. T...

Google is hiding search data from advertisers and profiting
Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad ...

UK ads watchdog investigates gambling memes that appeal to kids – report
Memes that relate to gambling are now being investigated by a UK advertising watchdog due to rising concerns it could pose a risk to children. The Advertising Standards Authority (ASA) is looking into...

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