Meta launches global Threads ads on 400M users
Meta Platforms Inc. announced Wednesday a global expansion of advertising on its Threads platform, commencing next week. The rollout, which will occur gradually, may extend over several months.
Thread...
Bold Call: OpenAI’s ads pivot may come too little, too late
OpenAI is set to wade into the advertising business this year, but its move to finally monetize ChatGPT with ad dollars may have come a touch too late.
ChatGPT’s 2022 launch inaugurated the curre...
Retention Is Name of the Game for Netflix’s AI Strategy
Can entertainment one day turn into software? That’s the near-term future that Netflix is chasing, at least according to executive commentary during the company’s fourth quarter 2025 earnings call...
Netflix earned $1.5 billion from ads in 2025
Netflix's advertising business more than doubled its advertising revenue to $1.5 billion from 2024 to 2025 - and it's on track to keep growing. "We expect that [advertising] business to roughly...