Tag: advertising | BizAndTech Newswire

advertising

DOJ pushes Google to break up its ad business
The U.S. Department of Justice is proposing that Google sell two of its advertising products to restore competition in t...

DOJ asks court to split up Google’s ad tech empire
The US Department of Justice filed a plan in court to make Google divest its advertising marketplace and ad manageme...

How to Use Gelato with Etsy: The Step by Step Guide
I’ve been working with creators and ecommerce brands (helping them build their online presence) for over a decade now. In that time, I’ve seen plenty of business models rise and fall – but the...

Advertisers push to standardize real-time auctions in retail media
Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. They’re pushing for real-time bidding, a form of programmatic advertising that a...

Ad dollars stay the course on TikTok, ban or no ban
TikTok’s fate may be uncertain in the U.S. but many advertisers are simply shrugging and spending anyway, according to a Digiday+ Research survey of brand, retailer and agency professionals. Near...

Why the 4A’s is broadening two of its diversity initiatives to be ‘more inclusive’
The 4A’s has overhauled the Multicultural Advertising Intern Program (MAIP) and Vanguard — two of the marketing industry’s cornerstone diversity initiatives, revamping the curriculum for both an...

What’s in and out in this year’s TV and streaming ad upfront market
Subscribe: Apple Podcasts • Spotify The upfront seems set for one of those up-and-down cycles. The annual TV and streaming advertising haggle has had a rash of rollercoaster years recently ...

Comcast President Realizes How Their Bullshit Prices/Fees Have Them Losing Customers
It should be no secret that Comcast, as well as many other cable TV and internet providers, have a firm reputation for shoveling mountains of bullshit and calling it their base fees only to have a bun...

ThredUP Surges as CEO Sees Tariffs Tilting Shoppers to Resale
Online resale marketplace ThredUP delivered better-than-expected first-quarter earnings Monday (May 5), reinforcing shoppers’ growing taste for secondhand clothing. And in a theme not sounded very o...

Pinterest Bets on New Visual Search Features to Fuel Personalization
Pinterest is introducing new features to let users find ideas that match their personal tastes. The new visual search tools, announced Monday (May 5), will first be available for women’s fashion con...

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January