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Data Readiness Means Playing Powers Engagement and Monetization for Gaming Businesses
Gaming is no longer just about entertainment; it’s about precision, personalization and profit. In the pursuit of these three pillars, few industries have harnessed the power of data as effectively ...
Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger
Curation has its fair share of skeptics but Index Exchange CEO Andrew Casale isn’t one of them. He sees it as the biggest shake-up in programmatic advertising since header bidding — maybe even big...
Inside the Stream: Streaming is Tops on VIZIO, Max Raises Rates, Streaming TV is Loved
New research from Inscape analyzing the viewing behavior of 23 million opted-in VIZIO smart TV owners reveals streaming’s ascendance. In Q1 ’24, fully 58% of these viewers only streamed content,...
Why Techdirt Is Now A Democracy Blog (Whether We Like It Or Not)
While political reporters are still doing their view-from-nowhere “Democrats say this, Republicans say that” dance, tech and legal journalists have been watching an unfortunately recognizable plan...
YouTube will soon restrict creators from mentioning certain online gambling sites
YouTube is tightening its policies on gambling content. The platform has announced that it will soon prohibit creato...
NSW government abandons pledge to remove 9,500 poker machines
The New South Wales (NSW) government has walked back on its pre-election commitment to remove 9,500 poker machines from venues across the state, despite previously championing the initiative as a key ...
Data mining
Data mining is a fascinating field that blends statistical techniques, machine learning, and database systems to reveal insights hidden within vast amounts of data. Businesses across various sectors a...
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV,...
Auxia raises $23.5 million to tackle enterprise marketing’s ‘reacquisition treadmill’
Auxia secures $23.5M to help enterprises leverage first-party data with AI agents, boosting customer lifetime value by 84% and solving the costly customer reacquisition problem.Read More...
Betting and Gaming Council backs UK gambling minister after key reforms
The United Kingdom’s Betting and Gaming Council (BGC) has thrown its support behind Britain’s gambling minister, Baroness Fiona Twycross, following her speech at the group’s AGM. The minister ac...
Newswire > Tag: advertising
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