Bluesky launches Live Now badge and cashtags in major update

Bluesky released its v1.114 update, making the “Live Now” badge available to all users after a limited beta test that began in May 2025 with select accounts, including the official NBA account. The update also introduces cashtags for discussions on publicly-traded companies.

The “Live Now” badge enables Twitch streamers who maintain Bluesky profiles to append a distinctive badge to their profile picture. This badge provides a direct link to the streamer’s current livestream, facilitating immediate access for followers. During the initial beta phase in May 2025, Bluesky restricted testing to a small group of accounts to gather feedback and refine functionality before wider rollout.